Tuesday, March 8, 2011

Unusual Store Locations Fuel Subway's Growth .

The Wall Street Journal
March 8, 2011
By Julie Jargon

Subway has overtaken McDonald's as the world's largest restaurant chain.  At the end of last year, Subway had 33,749 units compaired to McDonald's 32,737.  Subway has recntly experinced great growth.  Opening restaurants in unusual places certainly contributes to thier rapid growth.  Some odd locations for a restaurant that Subway has been a part of include military bases, colleges, an automobile showroom, and a church - just to name a few.  My two sense is that the trend to eat healthier is catching up with McDonalds.  Not that they are in any trouble, but Subway, who prides themselves on being the healthier choice, has proven to be more than just a contender globally.

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