Monday, February 28, 2011

Google Executive Sees Online Ad Market Reaching $100 Billion

The Wall Street Journal
February 28, 2011
By Scott Morrison


An executive at Google claims the online display-advertising market could to $100 billion in a few years.  Google currently has thousands of engineers over the world working to eliminate complexities from the internet display-advertising market.  Currently the ad market is somewhere between $20 and $25 billion.  YouTube, generation more than two billion views per week, is bringing in $2.5 billion a year in ad revenue.  These recent figures represent the first time Google has ever provided details about its financial performance from ad revenue.

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