Nike Plans to Raise Prices

The Wall Street Journal
March 18, 2011
By MAXWELL MURPHY And JOAN E. SOLSMAN

Trying to combat rising costs, Nike will be raising prices and a variety of products.  The costs include oil, air freight, cotton, and labor.  Before Nike had been picking their spots to raise prices, but now it will be across the board.  The consumer is under pressure because of high unemployment and rising inflation.  Positive currency changes have help Nike in China and Japan. They expect the disaster in Japan to hurt profits there.  In North America, Nike's largest market, sales were up - possibly a sign of the recent economic recovery.