March 9, 2011
By Amy Chozick
As televison audiences are getting older the characters are too. Traditionally operating on a currency of youth, the television industry seems to be giving more lead role to actors in their 60s. Networks want to charge advertisers more to reach the baby-boomer generation through retooling boomer classics such as Hawaii Five-0. Personally, I believe boomers watch much more television than the younger generation. Still, most marketers prefer young consumers, whose buying prefernces can make a product catch on with older consumers.
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