Burger King Parts Ways With Ad Agency

The Wall Street Journal
March 18, 2011
By EMILY STEEL

After seven years, Burger King and its ad agency Crispin Porter + Bogusky have mutually decided to part ways.  Burger King hopes to have a new agency in place in three months.  This separation is part of a broader shake-up in their marketing department, which will have emphasis on global business.  Burger King has reduced its ad spending in recent years, spending $302 million in the U.S. last year.  Burger King was among the largest clients of Crispin.