March 8, 2011
By Laurie Burkitt
Starbucks sees a big opportunity in packaged goods in China. The company is introducing single-serve coffe packets in 800 stores in China. Starbucks has big plans to expand in China, even saying that China may be its biggest market by 2015. They will also focus on creating tea-products for China, since tea in king there. Consumers in China might need more time to develop a taste for coffee. Sales are rising fast, though, and small cities in China are beginning to demand their products.
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