Struggling ReelzChannel Hopes a Hot Potato Becomes Hot Ticket

The Wall Street Journal
March 21, 2011
By LAUREN A. E. SCHUKER

Little known cable network ReelzChannel has a big opportunity to put itself on the map with its new miniseries "The Kennedy's."  They picked up the show after it was let go by the History Channel and unwanted by other networks.  This is an expensive gamble that may pay off and be a transformation.  They have doubled viewers since acquiring the show, though one analysts makes the case that one miniseries alone, even as controversial as this one, isn't enough to build a powerful network.  Also, while the show has lured viewers, it has yet to lure any big advertisers.