Thursday, March 10, 2011

New York Times Ad Sales Slip

The Wall Street Journal
March 2, 2011
By Tess Stynes

The latest in the continuing blows to the newspaper print industry is a decline in print advertising sales.  The company has been trying several new strategies, such as trying to create a pay system for the online version on the paper.  They expect to test this shortly.  Because of higher promotional costs, print, print prices, and pension expenses the company also expects to see a %1-2 rise in operating costs.  Their print advertising losses more than offset their growing online business.

No comments:

Post a Comment