March 7, 2011
By Adrian Kerr and Lilly Vitorovich
Nestle's SA Dolce Gusto coffee maker appear on a British cooking magazine TV show, marking the country's first example of product placement. This technique may not take off fast, but it does mark a change to whether product placement should be allowed at all. The practice in already common in the United States. In the U.K., strict restrictions have been placed on the practice, including children's, religious, and news programs. Also no product related to alcohol, tabacco, gambling, or medicine is allowed. It will be key for marketers not to annoy viewers by doing this. It is not clear yet what impact product placement will have on TV ad revenue. 
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