March 18, 2011
By John Kell
Keeping with what seems to be today's theme of fast-food burger chains, Jack-in-the-Box is going mobile. They are now selling burgers, tacos, and fries out of food trucks in Southern California. They will be rolling out especially large trucks, 12 feet bigger than the usual. This is an example of place utility, as we have learned. Their new mobility allows them to serve customers in more places.
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