Pepsi Thirsty for a Comeback

The Wall Street Journal
March 18, 2011
By MIKE ESTERL

After losing ground to Coca-Cola in the past year, Pepsi is looking to make a new push in the U.S. soda business.  The plan is to spend 30% more in television ads.  Revamps and other tweaks to its packaging are also on the way.  What I found more interesting here is one technique Pepsi will be using soon.  Just like Coke does with product placement on American Idol, Pepsi will be doing on the television show X-Factor.  It seems to have been a huge success for Coke.  I am actually wondering what took Pepsi so long to do the same?  The CEO of Pepsi says they need television to make the big, bold statement.