Google to Help Broker Video Ads

The Wall Street Journal
March 11, 2011
By Amir Efrati

Google will soon set up a marketplace for website publishers to match with advertisers.  This is good news for the future of video for publishers.  Most ads are still purchased ahead of time through negotiations, but what this new marketplace could mean is the bidding for real-time advertisements.  The importance of online advertising is undeniable and growing - last year reaching $1.5 billion in revenue.