The Wall Street JournalMarch 11, 2011
By Aparajita Saha-Bubna
The Wall Street Journal will be reaching more consumers now that they have accumulated 200,000 mobile-device subscribers via Apple's iPad and Amazon's Kindle. Subscribers pay $4 per week to read on their mobile device. This is another example of a newspaper trying to expand digitally since there has been a decline in print advertising revenue, which is traditionally its largest source of revenue. Meanwhile the New York Times is in its final testing phase of their online subscriptions. First offering content for free, I will be interested to see how consumers react. Will they pay for something that used to be free?
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