Saturday, March 12, 2011

Air Canada Threatens to Pull NHL Sponsorship Over Violence

The Wall Street Journal
March 11, 2011
By Stuart Weinberg

A recent vicious hit on a Montreal Canadian by a member of the Boston Bruins has sparked Air Canada, sponser of the NHL and the stadium in which the Canadians play, to threaten to withdraw their sponsership if the NHL doesn't crack down on violent on-ice incidents.  They say they will withdrawl unless the NHL takes immediate action, including suspensions.  The commishioner of the league doesn't seem to be scared, claiming that he is satisfied with the action the league has taken.  The commishioner seems to have called the bluff of Air Canada, who might need the NHL more than the NHL needs it.

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