The Wall Street Journal
March 9, 2011
By Thomas Varela
JCDecaux, the world's largest seller of outdoor advertising, is considering purchasing competitor CBS Outdoor. The CEO of CBS Corp. says that outdoor advertising is no longer a key component of the business. JCDecaux made it clear that they will not overpay for the aquisition. Once out of reach, the price now seems to be more reasonable, but the two sides are not in talks just yet. JCdecaux is the sector's biggest player by revenue, but as of now they only 10% of that revenue comes from the United States.
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