NCR to Install Blockbuster Express Kiosks in RaceTrac Stores

The Wall Street Journal
March 31, 2011
By MELISSA KORN

NCR Corp. will begin placing more Blockbuster movie rental kiosks in its RaceTrac convenience store throughout the Southeast.  With already 200 installed, another 8,000 will be up by June.  The company also has some located at Walgreen's and Sheetz.  It's rival, Coinstar Inc.'s Redbox has over 30,000 kiosks.  NCR has recently begun a campaign to vend certain movies the same day they're released for sale.  This could be a big advantage to the growing company.  The idea of renting and selling DVDs and Blu-Ray discs from a kiosk is a good example of place utility.  Customers are more likely to rent a movie if they can grab it quickly and easily has they exit a supermarket, rather than make an extra trip to the video store or wait two days for it to arrive in the mail.