Fox Networks Targets Hispanic Audience

The Wall Street Journal
April 4, 2011
By LAUREN A. E. SCHUKER

Television networks are trying to get a piece of the growing Latino population in the U.S.  Fox is adding a third Spanish-language network.  This will form Fox Hispanic Media.  Fox is responding to advertisers who say their budgets are increasing for Hispanic spending.  This is an example of target marketing and segmenting by demographics.  The number of Hispanic households that are new to television grew by 3.1% in the past year.  The overall number of households new to television was only 0.9%.  Ad time on Spanish-speaking networks costs almost half the amount on similar English speaking networks.