February 27, 2011
By Susan Carey
Five months after the merger of United Airlines and Continental Airlines, the company will introduce an interim advertising campaign. The new ad will combine both names for the first time. It will debut on billboards and in magazines. United, based in Chicago, is the world's largest airline by traffic. The new ads, which won't have a slogan, will emphasize the airline's larger route network. The company will also change its logo in March. 155 airplanes have been repainted. The two carriers will not combine website until 2012.
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