New York Times Ad Revenue Slips, Profit Falls

The Wall Street Journal
FEBRUARY 3, 2011
By RUSSELL ADAMS

Transformation in the newspaper industry and the economy has recently hit the New York Times hard.  Declines in print advertising helped contribute to a 26% decline in fourth quarter profits for the New York Times.  Print Advertising accounts for about 80% of profits for the company who has over half a billions dollars of debt.  Nytimes.com will start charging its most frequent readers.  Plans are to offer readers the first few articles in full for free then force them to subscribe in order to read further.  The company continues to cut costs and sees no end in near sight.  It is sad to see what was such a powerful industry in tatters, and fading fast.