Marketers Ready to Interact on Oscar Night .

The Wall Street Journal

Frebruary 23, 2011

By Emily Steel

Marketers will be using new ways to get across to their market during Sunday's Academy Awards.  Consumers are watching it on televison, but more and more they are also online while they watch.  Last year 13% of viewers were simultaneously on the Web, up from 8% the previous year.  During the Super Bowl a few weeks ago Twitter noticed that 30% of its messages were related to the game.  One important task for marketers will be to not over-step their bounds to the point where they annoy consumers.  Ad exectutuves claim that their efforts into real time marketing are in the early stages.  They are certainly on the forefront of how marketing will be done in the future.