JANUARY 31, 2011
Marketers have found a new bait to reel customers into stores: cell phone applications. Apps such as Shopkick and Foursquare offer rewards and discounts to shoppers just for walking into a store. The Chief Marketing Officer at Sports Authority claims that there has definitely been more traffic in stores because of the new experiment. Users accumulate loyalty points when they use the app in stores, and can redeem the points for gift cards and other prizes. Also, product purchases via cell phone rewards apps can be easily measured. Giving customers an incentive to go into the store has certainly been done before, but never like this. Technology again is changing how marketers will communicate with their customers.
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