February 28, 2011
By Julie Jargon
In a follow up to a previous post on this journal, Taco Bell is continuing its defense against a lawsuit that claimed its beef has too much filling. A calculated risk, marketing experts say the ads pertaining to this issue could pay off. Taco Bell will air television commercials and radio spots claiming its 88% beef - 12% signature recipe combination. The president of the company has also explained what the mixture is made of on YouTube videos. They are also trying to draw customers in by dropping the price significantly on their crunchwrap surpreme.
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