Taco Bell Counters Lawsuit

The Wall Street Journal
JANUARY 29, 2011
By MAXWELL MURPHY

Taco Bell, who has recently been on the wrong end of a lawsuit which claims their ground beef is in fact not 100% beef, has taken out full page ads in major newspapers to try and stop the bleeding.  The suit wants Taco Bell to refer to its beef as "taco meat filling."  The damage control campaign includes a YouTube video by Taco Bell President Greg Creed.  Unfortunately for Taco Bell, they must invest in this marketing campaign in order to prevent losing customers - not attract new ones.  I can recollect similar circumstances for other big fast food chains in the recent past, which leads to my opinion that this will blow over quicker than expected - fast food eaters seem to be a loyal bunch.