JANUARY 14, 2011
By JOHN PAUL NEWPORT
December and January make golfers feel a little out of their element. During the Winter, the professionals have a little extra time on their hands, and if lucky enough, use it to do some promotions for their sponsors. Davis Love III, Fred Couples, and Paula Creamer know the importance of branding. Love said he is at the age where he is a brand himself. After all, aren't we all? Surely our class knows we ourselves our the most important brand. Anybody who has watched the final round of a golf tournament on Sunday knows the commercials are a little different. Their target market are golfers, who tend to be older males with high income. There should be no surprise then, on Sunday, as why we see ads for not only golf brands, but retirement agencies and high end luxury cars.
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