Heinz Adopts Greener Ketchup Bottle

The Wall Street Journal
February 23, 2011
By Mike Esterl

Heinz ketchup is borrowing Coca-Cola's plant bottle packaging in an effort to go green and use less petroleum.  The new bottle will look and feel the same as the old one, except for the label which will read "Guess what my bottle is made of?"  This will be Heinz's biggest makeover since 1983 when they introduced their plastic bottle.  Heinz is also looking t partner with Coca-Cola in other areas such as supply chain management, which we learned about.  Interestingly, the cost of this new packaging is slightly higher than the tradition technique, but that could change in time as they build more scale of oil prices continue to rise.