GM Makes Hybrid Push

The Wall Street Journal
FEBRUARY 7, 2011
By MIKE RAMSEY

Trying to improve fuel technology and compete with rising new miles per gallon targets, GM will be promoting the Buick LaCrosse this summer.  For a company who has traditionally has trouble launching and marketing new products, this will be a key test for the new management.  Taking a unique approach from its competition, GM will not call it a hybrid, but an eAssist.  Perhaps this is a move to differentiate themselves from Toyota.  GM exectutive Mark Reuss wants to under-promise and over-deliver.   The 2012 Buick LaCrosse, a full-size sedan, will get as much as 37 mpg on the highway and 25 mpg in the city.