March 8, 2011
By Scott Morrison
Internet telephony service Skype will be displaying ads to consumers this week in an effort to generate new revenue, but some investors are still worried in its ability to do so. The ads, the will first appear in the U.S, U.K., and Germany will feature such advertisers as Viza, Groupon, and Universal Pictures. The ads may conatin audio and video. Users will be able to close ads, they will not interrupt conversations, nor will they appear as pop-ups or banner ads. The more I read about new ways to reach consumers the more I find that marketers realise it is important not to annoy the target.
No comments:
Post a Comment