March 9, 2011
By Ellen Byron
In a follow up to a previous post, it appears that Proctor & Gambol's new strategy of not treating their products as their own company might not be entirely necessary for Fabreeze. The product is on the rise, recently becoming P&G's 24th product to cross the $1 billion line in annual sales. Fabreeze is definitely a bright spot for the company, considering the economic slump made consumers purchase cheaper detergents and shampoo products. However, the recession may have helped Fabreeze in a way; since people are eating out less they have become more home-centered. Fabreeze has widened its products too. Globally, air freshener sales have been rising too.
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