Tuesday, February 15, 2011

Nascar Revs Up Rough Side to Win Back Fans

The Wall Street Journal
FEBRUARY 14, 2011
By VALERIE BAUERLEIN

Having recently seen a declining number of fans and viewership, Nascar looks to bounce back this season.  Only a few years ago Nascar was a booming sport in popularity. The television contract signed in 2001 broadened Nascar's fan base greatly.  Nascar's most loyal fans, the blue collar type, were hit especially hard during the recession.  Attendance and sponsorship declined.  Many fans find Jimmie Johnson, the driver who has dominated Nascar for the last five years, to lack charisma.

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