The Wall Street Journal
FEBRUARY 7, 2011
FEBRUARY 7, 2011
By EMILY STEEL
Published immediately after the conclusion of Super Bowl XLV, this article says 2011was a weak advertising year. Compared to past years, this one was relatively unmemorable. One reason is the heavy amount of ads by automakers and film studios, which tend not to create the most appealing commercials. Some highly anticipated ads were flops. The winners this year were Pepsi and Doritos, each having a few strong spots. Most importantly, the real winners will be the ones that stick in the mind of the people.
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