February 22, 2011
By Kris Hudson and Alexandra Berzon
New hotels that boast elaborate bars and fancy restaurants and decor are in the works. The format costs more to build than a standrad chain hotel, but it can also be more profitable. This new trend doesn't even have a commonly accepted name for these buildings. This is a clear example of a new product-new market strategy as our class learned. These hotels can also be more profitable because they attract large crowds other than hotel guests.
No comments:
Post a Comment